“Click has presented a manifesto in support of its new positioning. The Click Manifesto is a tribute to all Click users, as well as a story about what inspires the company and its employees to create their solutions”

 “It’s Cool That You Are Like This!”

What is cool, and what is “wow”? Is it necessarily something too big, rich or trendy? Is a person cool only when he is recognized by society, famous or engaged in a trendy business? Does coolness have requirements for appearance, occupation, style, manners or lifestyle?

If you think about it, people do cool things several times a day. We all organize something, negotiate with someone, complete the first task, pass exams, optimize processes, avoid failures in routine matters, and achieve something. Every day we manage to do something: run to catch the bus, bring the right set of documents, visit the dentist, resolve a difficult situation.

But how often do we praise ourselves, notice that we did not expect something from ourselves, enjoy even the smallest victories?

We are used to the fact that cool things are one-time, rare, for a special occasion. We have stopped noticing them in the daily routine, and we have long taken really cool things for granted.

But today Click wants to remind you that each of us is cool! And that we ourselves create such moments. And Click is developing for such moments and thanks to such moments. We are inspired by the fact that millions of people whom we see every day on the street carry a phone with an installed application, and this immediately turns them into superusers, gives them confidence. Click itself creates such moments. After all, it is made by people who like the fact that any citizen of Uzbekistan has the opportunity to become part of the global fintech, to use the best achievements of IT. We are driven by the fact that even the simplest and smallest task is solved with Click just as cool as a super-complex one.

You inspire us, we believe in all of you, we believe in you. It's cool that you are like this!

The statement with which the brand comes out today is a continuation of the almost 13-year history of Click. "This is what helped and helps not to lose the drive, and at such a scale to maintain the enthusiasm and passion of each employee. It helps to create for the user not only a convenient tool, but tries to inspire him. This is what formed the basis of the manifesto. The brand has always lived by these principles, and it's cool that today Click talks about this in detail." - commented on the released video, Marketing Director of Click, Minnullina Yu.